Four Golden Rules - Part 1

Achieving a number one ranking on Google can mean a huge traffic volumes and providing you have the right landing pages, some serious sales!! That's why so many of our customers want to be there. So how do I ensure that my website ranks higher than all those 100,000's websites out there all targeting the same keywords as me??!?!

Part One - Ensure relevancy
Google's mantra is 'relevancy, relevancy, relevancy' and they probably throw a few more in for fun. To achieve high rankings, your website must be 'relevant' to the users search. For example a company who does car insurance will not rank well for the keyphrase 'mortgages'. using the keywords 'online car insurance' however would be relevant. Your website needs to be carefully constructed to allow Google, Yahoo & MSN to find your relevant content, linking your website together so that Google finds out as much as it can about what you do and how you do it.

Google generally looks at the following too:

• The page title, headline and meta tags
• The body text and page content
• Site structure and internal linking of your website
• Outbound links
• Numerous factors in the HTML code of your website

Google will search through all of this to determine how relevant your website appears compared to search phrases and index your website accordingly.

One thing to bear in mind though, is the 'over optimization' of your website. This is where Google smells a rat and interprets what you are doing as trying to manipulate the results. This can result in penalties or indeed removal from the index.

We'll bring you part 2 soon, but in the meantime feel free to contact Gravytrain Limited to find out more about either Search Engine Optimization, Pay Per Click or indeed any form of online marketing. We'll only be too pleased to help!!