tag:blogger.com,1999:blog-86676970704037764162012-01-11T19:59:55.220ZOnline marketing since 1999, Our small contribution to the WorldWideWeb and online marketing. Let Gravytrain Limited help you achieve unlimited success online.Kevin Taylornoreply@blogger.comBlogger701100tag:blogger.com,1999:blog-8667697070403776416.post-43435827455612320262009-12-07T10:21:00.004Z2009-12-07T10:28:01.964Z

With Christmas just around the corner, we've left booking the Gravytrain Christmas party a little late. This year we've picked All Bar One in Richmond on Thursday 17th December. It is a venue we last used a couple of years ago but this time around we're having a sit down meal for all the staff and their respective partners followed by some drinks with those lucky enough to be invited. If you

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-33589671499219893342009-11-27T12:38:00.004Z2009-11-27T12:46:21.325Z

Every quarter Gravytrain Limited run a lunch club for the two most deserving members of staff. This is normally for the most productive, hardworking or for going the extra mile to help the business.Q3's trip to The River Cafe included Ben Moore and Cyrus Kapadia who both received multiple nominations from other staff members. Ben because of the work he's done with the new Quotesearcher niche

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-39945762066079987782009-08-25T09:53:00.002+01:002009-08-25T10:00:54.571+01:00

Competition for online business is growing and growing as more vendors join the whole internet community. This increase in competition is causing the cost of online advertising to increase beyond all recognition and many companies are unable to achieve cost effective conversions. In the old days, all you needed to do was chuck a list of keywords into Google, write an advert and start bidding.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-58150940500876934182009-06-16T09:46:00.005+01:002009-06-16T09:56:39.720+01:00

Emmitt Plant, part of the SEH Group have recently launched their new website developed by Gravytrain Limited. Established for over 25 years, Emmitt Plant wanted a new website to showcase their services online and selected Gravytrain Limited for the design and development.The new website pictured above is the second website built for the SEH Group. For those wanting to take a closer look, please

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-74758730826841766582009-04-23T10:39:00.001+01:002009-04-27T17:52:02.631+01:00

It's been a long time coming but we've finally launched our new website - www.gravytrain.co.ukYou'll notice that it's a little different to before and includes links to our new blog all about the world of online marketing, SEO, PPC and the like. Well done to the team for getting this up and running, it's still work in progress so watch this space.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-63211469767653380602009-02-27T11:11:00.002Z2009-02-27T11:47:02.727Z

Once upon a time in the land of SEO, lots of inbound links was all it took to get strong rankings on Google, at the time Google didnt really care where they came from just as long as you had lots of them! Here we're going to take a quick look at the differences between Natural and Unnatural links.Let's start with the unnatural links:Google knows the score and can sniff out poor strategy like the

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-62994293203686535662009-02-23T14:23:00.005Z2009-11-27T12:35:47.681Z

Your businesses is unique. Let me expand on that...What I mean is, there's nobody out there selling your products and services with the team you have behind you. Your website is unique, it may sell the same products and services as your closest competitor but I guarantee it is different in some way (page content, sales messages, buy process etc). What works for some visitors may not work for

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-31331242647807251002008-12-15T16:02:00.002Z2008-12-15T16:06:23.510Z

With only 10 days until Christmas, we thought we'd tell you when we'll be open over the festive period.24th December - 9am - 12noon25th December - CLOSED26th December - CLOSED27th December - CLOSED28th December - CLOSED29th December - 9am - 5.30pm30th December - 9am - 5.30pm31st December - 9am - 5.30pm1st January - CLOSED2nd January - CLOSEDAfter the weekend of 3rd & 4th January, we're back to

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-32546523599180232402008-12-15T15:58:00.003Z2008-12-15T16:01:41.502Z

Your website will need a good history. A domain name that has been around for a few years will help your rankings, conversely a new domain may indeed hamper your efforts. If you have purchased a previously used domain, you may end up paying a penalty if it's been used by spammers in the past. Long term if you are doing the right things, this will improve.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-10969095481364876592008-10-30T11:06:00.002Z2008-10-30T11:18:36.723Z

OK, here's the second part of our Four Golden Rules.Part Two - Don't try and trick Google.Google have huge resources and money available to them, we all know that. This effectively means that they are almost always one step ahead of the game and that the clever tricks of the past are no more, if they do exist it's almost inevitable that they will be short lived. In a nut shell, don't try and

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-8232495235804840412008-09-25T16:18:00.002+01:002008-09-25T16:32:52.390+01:00

Achieving a number one ranking on Google can mean a huge traffic volumes and providing you have the right landing pages, some serious sales!! That's why so many of our customers want to be there. So how do I ensure that my website ranks higher than all those 100,000's websites out there all targeting the same keywords as me??!?!Part One - Ensure relevancyGoogle's mantra is 'relevancy, relevancy,

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-84259069433782226752008-09-23T18:26:00.002+01:002008-09-23T18:29:49.570+01:00

A number one ranking on Google search results for the right keyword can mean a lot of visitors and a lot of sales. Just ask Gravytrain Limited customer PropertyQuoteDirect.co.uk who now rank number one on Google thanks to some really hard work over the last six months by our SEO team. For more information about any of our online marketing services, please contact us via our website:

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-74014071468973948162008-09-19T09:55:00.003+01:002008-09-19T10:04:32.083+01:00

Last month, Google announced forthcoming changes to their Quality Score system - improvements is what they called them! Here's a brief run down of what those changes are:1. Quality Score is supposedly more accurate - basically because it will now be calculated at the time of the search query.2. Keywords will no longer be tagged 'inactive for search' which effectively means all keywords will be

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-3004567820280806982008-09-18T14:26:00.005+01:002008-09-18T14:29:59.070+01:00

Gravytrain Limited customer Quotesearcher has recently ventured into the Taxi Insurance market with the launch of several Taxi Insurance pages. Niche insurance aggregator Quotesearcher is looking to expand on their current car insurance offering, providing various leads and quotes for regional brokers or specialist insurers.

Kevin Taylornoreply@blogger.com1tag:blogger.com,1999:blog-8667697070403776416.post-3092137697678158232008-09-15T11:21:00.003+01:002008-09-15T11:29:34.573+01:00

In their quest for world domination, Google's recent launch of internet browser 'Chrome' clearly demonstrates their desire to take on the ever popular Microsoft Office. If Google gets it's way, you and your business with use Chrome as a platform for a suite of web-based applications sending Microsoft Office straight to the recycle bin. Google already have Google Docs, albeit in a relatively

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-23031617047128181502008-08-29T17:26:00.006+01:002008-08-29T17:34:02.141+01:00

Gravytrain Limited's customer SEHBAC today launched their new website. Offering a host of home improvement services including Double Glazing, Conservatories, Doors, Blinds and the like, SEH & BAC have recently merged to form SEHBAC. The new website combines the previous content of the website with the new look corporate image.SEHBAC have selected Gravytrain Limited to develop both the new

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-10129585716377129402008-08-28T16:40:00.002+01:002008-08-28T16:46:41.419+01:00

Let's face it, we all think Google are taking over the world? Well most of us probably do, but ask the Russians and the Chinese and you'll get a different story. You'll also find that in the Czech Republic and South Korea, local based search services lead the way. In Russia, according to Time Online Google's market share is only 21% in favour of the Russian website Yandex at 55%!! Here's a link

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-56252653920336465352008-08-26T14:01:00.004+01:002008-08-26T14:05:29.450+01:00

Earlier this month, the new Lifesure website designed by Gravytrain Limited went live. From the initial concept, the Gravytrain team's core focus was online conversions. In addition to providing Lifesure with a cutting edge design, the Gravytrain Limited development team have developed a tracking system capable of pushing the referrer code right the way through the process, ultimately allowing

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-35555388518662436392008-07-30T09:19:00.003+01:002008-07-30T09:24:28.524+01:00

As part of their continued expansion, Lifesure have contracted Gravytrain Limited to redevelop their existing website. The primary focus is to improve online conversions whilst bringing the whole look and feel of the website up to date and in line with their new offices. Ryan Copeland of Gravytrain has been handling the development scheduled for launch towards the end of July. The website caters

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-63336986182159387892008-07-23T13:46:00.003+01:002008-07-23T13:51:57.455+01:00

Every wanted to know how many people are searching for your brand? We're now able to tell our clients exactly how many people have searched for their brands on Google. Gravytrain Limited can now track the volume of searches for every keywords, giving our clients a far greater insight into consumer search habits. The information is updated every month should help with planning and where to better

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-79571230451918221252008-07-15T11:43:00.003+01:002008-07-15T12:09:38.868+01:00

We all know that Google has the largest market share of any search engine right? It's certainly true that they have just over 70% share here in the UK. So what about the rest of the world? Apart from the US which is broadly similar to the UK, Google appear to have made massive in roads throughout Europe as follows:Google Germany - 89%Google Bulgaria - 90%Google France - 90%Google Holland - 95%

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-84497242160519748472008-07-02T16:15:00.003+01:002008-07-02T16:26:42.768+01:00

Statistics....According to Forrester Research, almost 45% of retail sales are expected to be driven or made on the internet by 2012...that's only four years away, just in time for the London Olympics. Over 80% of businesses in the UK use the internet to research and find potential vendors and finally well over three quarters of individual internet users decide how credible or trustworthy a

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-9175158226452864282008-06-03T13:21:00.004+01:002008-06-03T13:40:04.474+01:00

Following the success of the recent websites built for Bedford Insurance for Gravytrain Limited, Bedford Insurance have hired Gravytrain Limited to build a new interactive online quote engine aimed at the employers and public liability markets (www.LiabilityQuoteDirect.co.uk). The new website, scheduled for launch in the next couple of months will be the 6th in a long line of interactive quote

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-9790896338333602642008-03-28T10:38:00.003Z2008-03-28T11:04:24.524Z

The Allen and Allen Group Limited have recently appointed Gravytrain Limited to develop an XML based quote engine to power their motor insurance website. After the huge success of the Bedford Insurance project, CDL Systems recommended Gravytrain Limited. The project, due for launch by Gravytrain Limited in the next couple of months should see dramatic improvements to the online quote process

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-77940541532901276042008-02-08T12:40:00.001Z2008-12-10T04:30:13.881Z

Gravytrain Limited are pleased to announce the launch of the new Bedford Insurance brand BikeQuoteDirect.co.uk. The new website is the second in a long line of new developments for the personal lines insurance part of Bedford Insurance.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-63481682901097096512008-01-18T11:12:00.000Z2008-12-10T04:30:14.058Z

Today, Gravytrain Limited launched the latest version of VanQuoteDirect.co.uk, another in the long line of highly targeted websites for the Bedford Insurance Group. The website, put together by Gravytrain's experienced web development team has all the necessary conversion tools built into it to ensure high conversions. Next in line is the BikeQuoteDirect.co.uk website, closely followed by

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-20582295602470360592008-01-03T08:53:00.001Z2008-09-22T09:08:55.778+01:00

Yes, that's right, I'm running the London Marathon on 13th April. For more information you can either read my blog:http://kevsrunblog.blogspot.com/or visit my fund raising website here:http://www.JustGiving.com/RunKevRunKevin

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-16978978303101938832007-12-19T12:28:00.001Z2007-12-19T12:39:43.247Z

Now with a number of additional features, Google have released version 5.0 of Adwords Editor. Installed on almost every Gravytrain machine, the new Adwords Editor is far less limited than it's previous version and now caters for local business ads and includes an export picker that lets you select specific campaigns and adgroups to save to a CSV file.Why try and get to grips with Adwords Editor

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-45410016346425732592007-12-19T10:51:00.000Z2007-12-19T11:02:20.199Z

After several weeks of intense online Google training at the Gravytrain Limited Head Quarters, yet another member of the Gravytrain team has passed the Google Adwords Professional exam. Gravytrain team member Debbie Taylor passed the rigorous exam with flying colours, achieving a pass rate of 90.5% on 17th December 2008. Debbie's next goal is to pass the recently announced Microsoft AdCentre

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-19269781765623087832007-12-18T11:50:00.000Z2007-12-18T11:53:43.670Z

Google has recently approached the European Commission for permission to acquire online advertising company DoubleClick for approximately £1.5bn. Watchdogs will decide whether the deal will give Google too much control over the online advertising market.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-84603509204838334492007-12-10T09:27:00.000Z2007-12-10T09:36:23.071Z

As some of you will already know, Google Adwords offers a feature called 'location targeting'. This lets you specify where in the world you want your Google Ads to be shown. You can target countries, cities, regions, or any other geographic area you like.Better still, run a campaign with Gravytrain Limited and we'll set everything up for you. We'll even give you map-based reports on your

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-56613403818918797742007-12-10T08:50:00.000Z2007-12-18T12:03:47.162Z

Information about Gravytrain Limited opening hours during Christmas period. As an Internet business we will be available all over the Christmas period via out email support system. Our telephone support service will have a more limited service with the office being manned on the following days:December - Opening Hours24th - 9.00am to 2.00pm25th - Closed - Xmas Day26th - Closed - Boxing Day27th -

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-16361980151854323412007-12-06T19:15:00.000Z2007-12-14T17:32:04.513Z

With Christmas just around the corner, we thought it just about time to arrange the Gravytrain Limited Christmas party. This year, it's will be held on Saturday 8th December at 8pm in the Pitcher & Piano in Richmond. Not a million miles from the Gravytrain offices, we'll have a limited amount of alcohol available to staff members and any customers that decide to come along. We're hoping that

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-8762692074695249182007-12-06T12:29:00.000Z2007-12-06T12:43:26.788Z

As Gravytrain Limited continue to expand, UK web sales rose by 29% to £130 billion last year according to the Office for National Statistics. Good news for Gravytrain, who's work is no longer limited to search engine marketing are now able to offer fully integrated email marketing campaigns, tracking, usability consultancy in addition to innovative landing page strategies, allowing Gravytrain

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-66789034867904605812007-12-04T11:09:00.001Z2007-12-04T11:17:15.006Z

As part of Gravytrain's determination to lead the way in the field of internet marketing, another two members of the Gravytrain Limited team have recently passed the Google Adwords Program with flying colours. The two exams held last night, saw two Gravytrain Limited team members pass with a score of over 93% taking the total number of staff qualfied to six.To celebrate, the team vistited the

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-40840493836152853212007-12-04T10:02:00.000Z2007-12-04T10:40:59.407Z

Today, Gravytrain Limited have won another deal to provide web development, hosting and online marketing to new company FindingVenues.com. FindingVenues provides access to conference and wedding venues under one roof. Gravytrain have developed a complete database backend allowing FindingVenues staff to update the site without the need for any technical knowledge.The website is set for launch in

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-51172792288878294652007-12-03T09:22:00.000Z2007-12-03T09:29:24.415Z

According to a recent study, the annual value of online advertising in Europe is set to reach €16 billion by 2012 - more than double that of 2006.The Forrester report said online adverts would jump to 18% of market share, currently up from 9%. It also said that 52% if people are now regularly online, spending more time doing so than watching television.Online advertising in the UK will continue

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-71405144224783392252007-11-30T12:02:00.000Z2007-11-30T12:07:49.413Z

According to recent statistics, Google conducted 59% of all US web searches last month, which is up 1.5%, further extending its lead over rivals Yahoo and MSN. Second placed Yahoo slipped to 23% and Microsoft slipped down to 9.7% share of the search market.Whether you're looking for exposure on Google, Yahoo or Microsoft Gravytrain Limited can help both in terms of paid search listings of natural

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-5995741381624345162007-11-26T09:26:00.000Z2007-12-04T10:37:27.738Z

Gravytrain Limited are holding an exhibition of photographic art on 1st December 2007 at our offices in Hampton Hill. The exhibition organised by Gravytrain employee Richard Bunce will feature a fantastic collection of limited edition fine art photography, all taken by Richard and proudly displayed on the Gravytrain Limited office walls.Gravytrain Limited already have a limited selection of the

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-45113483746871329672007-10-18T10:35:00.000+01:002007-12-04T10:38:03.405Z

How sure are you that your website is free from hidden text? Believe it or not, there are many ways in which you could create hidden text without even realising it! Gravytrain Limited can help make sure you don't get penalized for something you didnt intend on doing.Why all the fuss about hidden text?Google really doesnt like hidden text or indeed hidden links. Here's the office line from

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-83661377470527324822007-09-18T11:17:00.000+01:002007-12-04T10:38:46.951Z

Gravytrain Limited want to show you how to increase your online sales, without spending any money driving additional traffic to your website. As one of the UK's leading authorities on online selling, Gravytrain guarantee to improve your online sales process and are offering a free no obligation consultancy, where we will show you four ways to get more out of your website. Right now, we're going

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-87593670313579429002007-09-11T11:26:00.000+01:002007-09-11T11:39:26.341+01:00

According to Hitwise, Google now has a market share of 79.38% here in the UK with Yahoo trailing with only 7.72%. Ask, the third biggest search engine in the UK is further behind with 4.48% of the search market. Microsoft's search engines MSN & Live get 3.75% and 1.53% repsectively which amounts to 5.28% market share.All this shows Google in an unrivalled position which is where most companies

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-86415871364353173782007-09-11T10:30:00.000+01:002007-09-11T10:38:56.485+01:00

Yesterday was Gravytrain's Head of Designs Birthday. Richard Bunce, the former photography legend turned 26 on Monday and to celebrate we all trundled off to Wimbledon Stadium to watch some dog racing. It was a great evening all round and most of us came away slightly ahead of the game.There were around 12 races throughout the evening, some long and some short but enough action for us to all of

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-32900486953103730252007-09-05T14:43:00.001+01:002007-09-05T14:51:40.042+01:00

AlmerimarGolf.com is a website forum dedicated to residents of the Almerimar Golf complex in Almerimar, Almeria. Gravytrain Limited were asked to provide an online forum where residents could post comments and articles about the complex, it's surroundings etc.As part of the process, Gravytrain discussed the requirements of a number of residents, helping to define the structure and look of the

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-78502675163192201572007-09-03T14:41:00.000+01:002007-09-03T14:51:04.269+01:00

Gravytrain Limited are pleased to announce the launch of the new ShoutLoud Limited website. In conjunction with Lifesure, one of Gravytrain's existing customers we have revamped and re-launched the new telecommunications website. ShoutLoud Limited requested the help of Gravytrain Limited in promoting the following telecommunication services:24mb BroadbandIT SupportFree Call to UK LandlinesFree

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-15539723905441289082007-09-03T14:28:00.000+01:002007-09-03T14:36:46.884+01:00

At Gravytrain Limited, we use Google Trends on an almost daily basis and are more than pleased to here that with immediate effect, Google Trends will be updated daily. Previously updated on a monthly basis, Google have taken the initiative to switch to daily updates allowing companies like Gravytrain Limited to have instant access to searching trends and habits.Effectively we now have access to

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-38142154410586524482007-08-01T08:51:00.000+01:002007-08-28T17:39:20.751+01:00

At long last, Google Trends has updated it's data. The last update was around March time so this is about time really!! Great news for all at Gravytrain Limited...http://www.google.com/trendshttp://googlesystem.blogspot.com/2007/07/new-data-in-google-trends.htmlIt's interesting to see in the link above, the changes in search frequency. We've been keeping our eye on this in relation to

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-77812970153268441052007-07-31T11:02:00.000+01:002007-08-28T09:25:04.984+01:00

Keyword stuffing is one of the oldest SEO spamming techniques on the Internet. Many people still use this technique although most search engines can now easily detect it. Gravytrain Limited do not...Recently, Google's SEO guru Matt Cutts poked fun at a website that used keyword stuffing. Apart from the rather dubious content of the web page, the webmaster had included a very long list of related

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-86984381860532354102007-07-27T13:37:00.000+01:002007-07-27T13:42:31.861+01:00

We've now finished the last in our series of websites for Bedford Insurance. LiabilityQuoteDirect.co.uk has gone live today thanks to Gravytrain'ers Richard Bunce & Will Martinez. That is now all the non-interactive websites launched, so now it's off to finish the buy online /interactive sites!!

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-88453855384235543512007-07-26T11:14:00.000+01:002007-08-29T09:28:35.578+01:00

We're pleased to announce that our Head of Paid Search, Miles Woolgar has recently created a Paid Search / PPC specific blog which can be found here:http://clearblogs.com/gravytrainHe'll endeavor to keep you updated his specialised subject as Gravytrain Limited pave the way forward in search marketing!!

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-66465752466838520012007-07-26T09:51:00.000+01:002007-07-26T09:53:07.131+01:00

Shop Insurance specialist Bedford Insurance, have now launched their website www.ShopQuoteDirect.com. Gravytrain Limited have created the design following the theme of the other succesfull niche websites.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-82125837283725418362007-07-25T16:28:00.000+01:002007-07-25T16:32:44.411+01:00

As part of Gravytrain's commitment to Bedford Insurance, we are pleased to announce that two more new websites have been launched.http://www.restaurantquotedirect.co.uk/ - A specialist service offering insurance specifically for the restaurant industry.http://www.piquotedirect.co.uk/ - Providing Professional Indemnity Insurance for a wide range of professions.There are still more websites in the

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-90881965560390545362007-07-24T14:31:00.000+01:002007-08-29T09:27:13.384+01:00

Have you ever wondered how your competitor can sabotage your website rankings? Gravytrain Limited think about this all the time!!High rankings on Google and other search engines can help you to win a lot more customers. If your website has high rankings on Google for a volume keyword or keyphrase, then your website will get a lot attention. Your competitors will also know this and and some of

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-62457134292615761912007-07-23T15:43:00.001+01:002007-08-29T09:27:45.991+01:00

Those of you with Google Analytics should now all be seeing the new interface, all old versons were removed on 18th July. So far at Gravytrain Limited, we really love the new look and additional features.Google Analytics TourLast month, Google added the first batch of enhancements including the "go to" box and the Map overlay view. All in all, we think it's great and will continue to push Google

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-44478623876898611582007-07-23T13:24:00.000+01:002007-07-23T13:25:20.982+01:00

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-89052342280904745592007-07-23T13:10:00.001+01:002007-08-28T09:24:06.561+01:00

As we mentioned in our last post, Gravytrain have moved offices. We've now moved into purpose built offices in Hampton Hill and our address is as follows:Gravytrain Limited8 The Mews53 High StreetHampton HillMiddlesexTW12 1NDAll telephone numbers remain the same. Feel free to drop in and say hello to the gang.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-84876245318414870672007-07-23T13:06:00.000+01:002007-08-28T17:36:49.118+01:00

We've finally managed to secure the domain Gravytrain.co.uk which effectively means that after 7 years we can drop the Gravytrain-Ltd.com . It's such a shame that we've just had all those new business cards printed with our new address!! Either way, over the course of the next few months, we'll be looking to launch a completely new Gravytrain website!

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-22894017630108327712007-07-23T10:16:00.000+01:002007-07-23T10:20:34.887+01:00

In January, one of our newest projects was launched, a car insurance comparison website called Quotesearcher.co.uk . The project, a join venture between a number of large insurance intermediaries was an immediate success acheiving average click to quote ratios of over 55%, significantly higher than other websites in the car insurance industry. The success is almost exclusively down to the quality

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-83869837555401648712007-07-19T10:52:00.000+01:002007-07-31T13:43:04.490+01:00

Gravytrain Limited are proud to announce the launch of the latest in a long line of high converting websites for Bedford Insurance. FleetQuoteDirect.co.uk offers companies with more than four vehicles the chance to obtain substantially reduced premiums by insuring all their vehicles under one roof."Since launching our new property insurance website, we've seen a dramatic increase in our click to

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-3059823175655156312007-07-19T09:15:00.000+01:002007-08-28T17:38:12.473+01:00

As Gravytrain Limited continues to grow and set the pace in online marketing, our head of accessability and usability has started his own blog. Richard Bunce, the former photography legend who joined Gravytrain Limited late last year is now going to keep you all updated in the worlds of Web Accesability and Usability.http://clearblogs.com/gravytrain_limited_usability/At Gravytrain Limited, we're

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-61355175331984941312007-07-18T13:54:00.000+01:002007-07-18T13:58:02.899+01:00

It's that time of year again - Ad Tech London 2007 starts on 26th September! As part of our continued success and to celebrate our Google Adwords Qualified status, we will be inviting selected customers to join us for a glass of Champagne. We look forward to seeing you all there.

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-30484938486809047722007-07-17T14:58:00.001+01:002007-07-17T15:01:11.790+01:00

Aparently, there are now over 135 million internet users in China, second only to the United States, where estimates range from 165 million to 210 million.The growth rate of China's internet population has been outpacing that of the U.S., and China is projected to overtake the U.S. in the total number of users within just a few years.Great news for the China office of Gravytrain Limited...are you

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-24023962646462166122007-07-16T12:20:00.000+01:002007-07-16T12:24:57.204+01:00

One of the most common questions we receive from clients is "why can't I see my ad on Google?" While it may seem like a good idea to monitor your ad by searching for it, here's a list (in no particular order) of possible account issues that are difficult, if not impossible, to troubleshoot by simply looking for your ad on Google.1. Your ad has been disapproved.2. The keyword you used to search

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-44715203115207267952007-07-16T10:22:00.000+01:002007-08-28T09:23:22.432+01:00

The Sales Conversion Path is the online process that takes a prospect and brings them to ultimately place and order or indeed any of the other key steps that aids you in your online sales process.One of the worst things you can do to hurt your Sales Conversion Path and thus your ultimate Sales Conversion Rate, is to put obstacles in front of the prospect during the sales cycle. Here at Gravytrain

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-62264402242452979302007-07-13T09:15:00.000+01:002007-08-28T09:22:33.059+01:00

What happens when a disgruntled customer sometimes writes negative comments about your company in a forum or blog? It could damage your reputation, partticularly when it starts appearing in the search engine results when people search for your company!No matter how good your company is, there's always somebody willing to knock you down - regardless of how much you have tried to help them. Here's

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-69519953120770804592007-07-11T16:31:00.000+01:002007-08-28T09:21:31.691+01:00

A couple of weeks ago, we were with a good client of ours reviewing their PPC strategy. These guys sell Taxi Insurance - you know, Insurance for Taxi Drivers. They were running a PPC campaign with a monthly budget of £10,000 or so and wondering why they didn't appear to be getting as many leads as they would have liked for the money. So here is how Gravytrain Limited helped them with their page

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-35954466231816995452007-07-10T15:10:00.000+01:002007-08-28T09:19:13.361+01:00

OK, so you've set up your Pay Per Click campaign (or better still, you've asked Gravytrain Limited to do it), it's nicely organised, with great ads and is now making page impressions, and customer clicks thru's. Great, that's it job done? Believe it or not, that's what some people think. Can you imagine if an industry giant like Tesco spent all that money on the TV, Radio and Press, just to send

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-21082217040240535062007-07-10T14:54:00.000+01:002007-08-28T09:17:43.387+01:00

Existing Gravytrain Limited customers and new prospects alike have frequently stated that they are only using Paid Search as a temporary measure, just until they can get their natural / organic search listings to where they want them! Many would think that this is a great strategy but at Gravytrain Limited, we don't think so.When you achieve a high natural search position, and run a PPC campaign

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-15282719658603758842007-07-10T14:40:00.001+01:002007-08-28T09:17:15.287+01:00

We are committed to online marketing at Gravytrain Limited, constantly striving to stay ahead of the game which is why I was interested to read an article the other day relating to the frequency of which people repeat their web searches. Here's part of what it was saying:"People often repeat Web searches, both to find new information on topics they have previously explored and to re-find

Kevin Taylornoreply@blogger.com0tag:blogger.com,1999:blog-8667697070403776416.post-88339298688319394882007-07-10T14:22:00.000+01:002007-08-28T09:16:40.051+01:00

Welcome to my Gravytrain Limited blog, where I'll endeavor to keep you update on the latest innovations in the online marketing world. Gravytrain was set up back in 1999 and has been at the forefront of internet marketing. Covering all aspects of online marketing, from Search Marketing, both paid and natural, affiliate marketing, usability and online page conversion.

Kevin Taylornoreply@blogger.com0